Hellmann's

  • Components:

    Digital
    Social Media

  • Assignment(s):

    Web site features recipes, videos, and promotions, all designed to encourage consumer engagement. Users are encouraged to build and share their perfect sandwiches, creating a viral buzz in the social media environment, and opening up countless opportunities to keep the relationship going. Promotional Banners ads designed to drive traffic to the "Build Your Perfect Sandwich" page.

  • Responsible for:

    Art Direction
    Design

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