Aricept (spec)

  • Components:

    Print
    Digital

  • Assignment(s):

    Print (spec) Targeted at the caregivers of Alzheimer's victims, this ad was concepted and designed to convey the effects of Alzheimer's disease, as well as offer Aricept as a proven way to slow the progress of the disease. Ad drives traffic to the web site as well as 800 #. Responsible for concept, art direction, and copy.

  • Responsible for:

    Art Direction
    Design
    Concept
    Copy

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Aricept print ad